Still don’t think social networking and mobile live up to the hype?

by Andrew Milne

A proper combined social and mobile strategy can provide tremendous benefit for the right client with the right target audience.  The recent election in Iran is hot topic news this week, as much for its questionable results as for the use of technology in protesting those results.  Twitter has been front and centre both in the dissemination of information and in the organization of protests within that country.  So important, in fact, has Twitter been to the post-election turmoil that its been reported by Time Magazine the U.S State Department actually requested Twitter hold off on network upgrades to “protect the interests of Iranians using the service to protest the presidential election”.   Wow.

In another twist, both Google and Facebook launched Farsi versions of their sites today in direct response to the Iranian elections.

You can be sure that many of the election-related Twitter and Facebook updates are both sent and received on mobile devices.  Social networking and mobile continue to see a rise in numbers, each thriving off the other, making them the current “power couple” of the Internet marketing world.   Social networking combined with mobile computing as a marketing strategy has extended the global reach of many organizations and brought the world closer together than at any time in history – and in the case of the elections, may just help shape the history of Iran.

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