Commercials Now on Xbox Live
The xbox 360, which is one of the three main gaming platforms available, has recently started showing advertisements on their online network, xbox live.
You can view a Telus ad here:
For some time, advertising has been moving into xbox live, but most of what I have seen to date has been gaming related. However, I have seen some marketing ‘experiments’ by BMW and Volkswagen, offering free content downloads so you could pretty up your xbox live desktop and icons with the VW fast bunny or a BMW logo.
Considering that at any given time, there can be millions of users logged into xbox live, it’s not surprising to see this evolution.
Still don’t think social networking and mobile live up to the hype?
by Andrew Milne
A proper combined social and mobile strategy can provide tremendous benefit for the right client with the right target audience. The recent election in Iran is hot topic news this week, as much for its questionable results as for the use of technology in protesting those results. Twitter has been front and centre both in the dissemination of information and in the organization of protests within that country. So important, in fact, has Twitter been to the post-election turmoil that its been reported by Time Magazine the U.S State Department actually requested Twitter hold off on network upgrades to “protect the interests of Iranians using the service to protest the presidential election”. Wow.
In another twist, both Google and Facebook launched Farsi versions of their sites today in direct response to the Iranian elections.
You can be sure that many of the election-related Twitter and Facebook updates are both sent and received on mobile devices. Social networking and mobile continue to see a rise in numbers, each thriving off the other, making them the current “power couple” of the Internet marketing world. Social networking combined with mobile computing as a marketing strategy has extended the global reach of many organizations and brought the world closer together than at any time in history – and in the case of the elections, may just help shape the history of Iran.
Content Publishing and Connectedness: Artists Embrace New Media to Build Their Brand
Many people who know me know I love two things – music and new media marketing. Therefore, it should come as no surprise that I spend a lot of time researching how artists are using the new media tools available to them to connect with, and build, their audience.
Tourism Montreal Goes 100% Online Marketing
by David Spriet
The marketing community has been buzzing lately with the news that Tourism Montreal announced it was going 100% with online marketing in 2009. It’s true and it is not a typo. Marketers I’ve talked to have really taken notice of this bold move. For sure the data backs up their decision. Around 90% of visitors / travelers are planning, researching and booking their travel plans online. With those kind of numbers is it really that hard to let go of traditional marketing? I suppose for many it comes down to a fear of the unknown, traditional advertising is what they know. But is a heavy skew toward marketing on traditional media format really working well?
Hello Kitty, Meet Beer
Hello Kitty Beer
I was on www.digg.com today, looking through the Entertainment “digged articles”, and came across “Hello Kitty Defines All of Beer-Kind“. My gut reaction was “Hello Kitty & Beer…so off brand for either Hello Kitty and whatever beer company it is”. Then I read the blog and saw the product image of Becks beer with Hello Kitty branding on it – my opinion started to change.
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From Susan to Shaheen, Why Social Media is the new Mass Media
When Kelly Clarkson first auditioned for American Idol in 2002 (singing “Express Yourself” by Madonna and “At Last” by Etta James), chances are, if you caught that performance, you saw it on your television and lived in the U.S. (or maybe Canada). That performance, while strong, didn’t make her a star overnight. In fact, I’d be surprised if many people even remember it. It was the subsequent performances over the course of the summer on the popular reality TV singing competition that launched Kelly Clarkson’s career, not a single performance alone.
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Make Your Brand = Eye Candy
I was recently in the mood to shop for cosmetics, so I headed to my local pharmacy. I quickly realized how cluttered and oversaturated the cosmetics aisle is. I found myself going back and forth, having to continuously look up to see what “brand section” I was in, because they all look the same. 25 minutes later, I had chosen a few items, but certainly didn’t have a feeling of being sure I had what I wanted. Then…I turned the corner into the new ‘upscale’ section of their cosmetics section. I have never gone into this section because I had the impression that it was all too expensive for my taste & budget. However, after I was there a mere 7 minutes (seconds in beauty product shopping time), I was sure of what I wanted, and was excited to get my products home, go to bed, and get up the next morning so I could use my products as I got ready for work. So I put all of the “other” items back, spent a little more than I had planned, but came out knowing that I was confident in my choice.
Convergence Has Already Happened
I remember attending ‘new media’ conferences in the mid to late nineties where everyone was talking about convergence, and that content was king, and that everything would be wonderful in the future of technology.
I always marveled somewhat at some of these conversations, mostly because I didn’t think the people saying these things truly understood the concepts that they were talking about. It reminded me of a futurist panel where people would speculate what the future would be like…that you would, for instance, be able to travel in space, or money would go away, or you could teleport.
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Twittering 101
I read a great blog yesterday about Twitter and thought it was a good framework for today’s modern musing. Here’s the Twitter run down (short and sweet):
What is Twitter?
It’s the newest social media phenomenon, and one of the easiest to use. Keep all of your friends and clients updated by simply answering the question “What are you doing?” in 140 characters or less. It’s the text message inspired e-broadcast.
When new media changes everything, how does one stay afloat?
Billboard Magazine – a leading music industry publication – posted an interesting article last week about “it girl” Katy Perry, nicely illustrating the impact of new media within the modern marketing landscape. For those of you who may be unaware of Katy’s music, she’s the girl that sings that song about kissing girls (“I Kissed a Girl”), a song that’s been invading your media sphere for the past year. Now, I’m not here to comment on Katy’s music…so let’s leave that subject aside, but her “rise to fame” story is quite interesting. She was signed and dropped by a major label three times – once is typically enough to destroy a new artists career – and has somehow managed to fight through all of that to find herself on every radio station and celebrity blog around the world. How did she do that you say? It must be her talent right? I’ll leave that up to you.
February 20, 2009 at 11:05 am Mitchell Hunter Leave a comment
